Kiyo is a brilliant junior high student who is a major target for teasing at school. His father sends him a bizarre birthday present, a strange little boy named Zatch Bell! But Kiyo soon discovers that there is more to Zatch than his dad ever realized! Zatch is a creature called a mamodo, and he has magic powers that are unleashed when Kiyo reads spells from a mysterious red book. With Kiyo's help, Zatch must compete against 99 other mamodos who are vying to become king of the mamodo world!
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